Head of Digital Experience Design, Customer Strategy & Digital Customer Marketplace
Across large organisations with staff of differing backgrounds, demography and digital literacy there is a challenge in creating a commonly understood vernacular to ‘sell’ the vision to staff. This is necessary to enable staff to continue the conversation and to integrate digital into the culture.
In this session panellists will discuss theory and practical application of a digital transformation language:
How do you tie the vision and the transformation to underlying organisational values and goals?
How do you measure baseline digital literacy?
How do you evolve the language and conversation over time?
How do create a language which caters to individuals from all business units?