David BellGeneral Manager
Established in 2014 by Ben Morreau and Chris Moore, Roam is now Auckland’s leading digital product design studio. Over a collaborative 2 year project, Roam and ASB Bank have bought to life an exciting and clever digital product which started as a solution to the problem “how can we help SMB owners save 1 hour a day?”. In this session, Chris Moore and General Manager of ASB Business Ventures David Bell will present a case study of how they’ve worked together to build and launch a great fintech product with strong critical acclaim.
They will discuss:
- The importance of a digital product agency to keep your organization one step ahead of the market
- The importance of design to drive innovation and success
- How a corporate like ASB was able to leverage an agency like Roam to deliver great results
- Some of the key barriers to innovation inside organisations and how to use a third party like Roam to overcome them