Southern Cross Austereo on capitalising on your assets to stay relevant in disruptive times
Radio and the music industry is the poster child for disruption. First Napster, then iTunes and now Pandora and Spotify are threatening to claim even more market share.
Southern Cross Austereo is on a digital transformation journey that is focused on its strengths, a uniquely local voice and presence, to branch out and drive innovative new products and services.
At the core of this is encouraging entrepreneurship, encouraging start-up methodology and accelerators to capitalise on the massive opportunities presented by disruption. In this video, Vijay Solanki, Former Chief Digital Officer at Southern Cross Austereo explores:
- Assessing your biggest assets and capitalising on them to drive self disruption
- Planning alternative and innovative products and services
- Exploring dierent models of consumption
- Leveraging data to improve products and services
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